1.     Revise / Update the Business SWOT:
            i.   Strength                  ii. Weaknesses                            
            iii. Opportunities         iv. Threats
2.     Identify the Industry / competition benchmark map
3.     Assess the business position on the benchmark map
4.     Project the business assets & resources to the business goals
5.     Derive the strategic business model that meet those goals
6.     Identify & assess available contributing resources
7.     Identify & assess available contributing assets
8.     Identify scope, phases, budgets, time span & outcomes scenarios

Based on a clearer picture obtained from X-raying and analyzing current business conditions, the path is set to conduct the necessary joint research aimed at reaching a projected business model. This will lay a common ground to all stakeholders for their views & contributions.